I get quite a few emails from new photographers with various questions, and one thing that many of them seem to be confused about is how to price their work. There are a lot of factors that go into pricing (if you’re doing it properly, not just choosing a number randomly), and it can be pretty intimidating! Earlier this year I attended one of Liana Lehman’s Photo Biz Boot Camps, and it was definitely one of the best investments I’ve made in my business.
Knowing the factors you need to take into consideration when determining your price makes it a lot easier to know what you need to be charging. Yes, what you NEED to be charging. I think a lot of new photographers have problems pricing their work because they don’t think of it that way… which I suppose is fine if someone else is paying your bills and putting food on your table ;)
I just learned that Liana is hosting a series of webinars through Marathon Press – I highly recommend checking these out! Both beginning and experienced photographers can benefit, she definitely knows her stuff. The first webinar, “Business Housekeeping 101,” is tomorrow, and the “Money, Lies, and Photography” webinar is on January 20th – so mark your calendar! :)
by Kacy Kizer
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